We are living in turbulent times. The industry needs visions and strategic scenarios on how to navigate into the uncertain future. Uncertainties can be turned into opportunities. The key topics discussed in this book are: what are the mega trends, specific trends and weak signals affecting the global pulp and paper industry? How is the operating environment changing? What is happening to the plastic to paper trend? What are the opportunities and risks of the future? The book is based on Pekka Niku's over 40 years' practical experience as a forest industry consultant. Time span of the visions is up to 2035, and beyond.